AI Generated Product Videos: Cost vs Traditional Production
Breaking down the numbers. See how AI-assisted production can reduce your content costs while increasing your output.
When calculating the cost of production, most brands forget to account for the "opportunity cost" of delay. A video that takes four weeks to make isn't just costing you the videographer's fee; it is costing you four weeks of potential sales.
Breaking down traditional costs
A standard one-day studio shoot for a single product often starts at £2,000 to £5,000. This includes the studio hire, equipment, crew, and basic editing. If you need 10 different videos, that cost scales quickly.
The AI advantage
If you already have product photos but no video content, Kurama Studios can turn those assets into polished product videos for ads, reels and landing pages.
Kurama Studios helps ecommerce brands create AI-powered product photography, video ads, reels and campaign assets from the product imagery they already have.
AI-assisted production removes the physical overhead. You are paying for creative direction and technical expertise, not for a studio space and a crew. This allows you to get 10 to 20 times the amount of content for the same budget.
Where your money goes with AI:
- —Creative Strategy: Identifying the hooks and concepts that will sell.
- —Asset Prep: Ensuring your product photos are ready for generation.
- —Production: Running the custom AI workflows to build the scenes.
- —Editing & Finishing: Adding the professional polish that makes it an ad.
For most DTC brands, the goal is to lower the "cost per test." By using AI, you can test more concepts for less money, which is the most reliable way to increase your overall account profitability.
